Content Writer & Social Media Manager

We are looking for a Content Writer to join our team and enrich our websites with new blog posts, guides, and marketing copy. Content Writer will conduct thorough research on industry-related topics, generate ideas for new content types, and proofread artcles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portolio of your published articles, along with your application. The roles and responsibilities & other details are mentioned below:
Roles & Responsibilities

1. Articles Planning & Strategizing
2. Blog Writing (AdTech, Self-Serve DSPs, Programmatic & Performance Marketing, AI/ML, Metaverse, Cookieless Infrastructure, OEMs, Rich Media Ads, Advertising Strategies During Festivities & IPL, CTV etc.)
3. Authored Articles for Top Tier People
4. Articles (Indian & International Publication Platforms)
5. Press Releases
6. Content & Keywords Analysis
7. Meta Description & Testimonials
8. Great Place to Work Certification – Articles
9. Awards Nomination Form
10. Non-Technical Content (Lifestyle, Travel, Entertainment, Health & Fitness, Bollywood Gossips, Fashion etc.)
11. Research as per industry’s trend & incorporate stat

Requirements 

1. Content Creation and Management: Proficiency in content creation across various formats such as articles, blog posts, social media posts, videos, infographics, and more. Knowledge of content management systems (CMS) to publish and organize content effectively.
2. Strategy Development: Ability to develop comprehensive content strategies aligned with business goals, target audience needs, and brand voice. Identify content gaps and opportunities in the market to improve content performance.
3. Audience Research: Conduct audience research and persona development to understand the preferences, pain points, and interests of the target audience. Use data-driven insights to tailor content accordingly.
4. SEO and Keyword Research: Familiarity with search engine optimization (SEO) principles and keyword research to optimize content for better search engine rankings and organic traffic.
5. Analytics and Data Interpretation: Proficiency in using analytics tools (e.g., Google Analytics) to measure content performance, analyze user behavior, and make data-driven decisions to improve content effectiveness.
6. Editorial Calendar Management: Organize and maintain an editorial calendar to plan content production, distribution, and promotion. Ensure consistency in publishing and content scheduling.
7. Branding and Messaging: Understand and maintain the brand voice and messaging consistency across all content. Align content with brand guidelines and company values.
8. Collaboration and Communication: Strong collaboration skills to work effectively with cross-functional teams, including writers, designers, marketing, and SEO specialists.
9. Project Management: Ability to manage multiple content projects simultaneously, set priorities, and meet deadlines in a fast-paced environment.
10. Content Promotion and Distribution: Knowledge of content promotion techniques, social media marketing, and email marketing to drive content visibility and engagement.
11. Industry Trends and Best Practices: Stay updated with the latest content marketing trends, industry best practices, and emerging platforms to stay ahead in the competitive landscape.
12. Adaptability and Creativity: Flexibility to adapt to changing content needs and ability to come up with creative and innovative content ideas to engage the audience.
13. Writing and Editing: Strong writing and editing skills to create high-quality, engaging, and error-free content.