Business Development – Mobile Application – Publisher

We are looking for a Business Development Manager with expertise in engaging and onboarding DSP platforms, media buyers, and affiliate channels across China, Europe, and Southeast Asia. The role requires a strong grasp of programmatic buying, ad tech integrations, and affiliate marketing to drive growth in these regions. The candidate must bring client-specific insights to drive maximum revenue and have a clear understanding of client expectations and technical aspects to help scale performance.

Key Responsibilities:

• Partnership Development: Identify, negotiate, and secure partnerships with DSP platforms, media buyers, and affiliate channels, focusing on high-potential regions such as China, Europe, and SEA.
• Revenue Growth: Use insights from client interactions to guide strategies that generate maximum revenue for both clients and Cloven Media.
• Technical Insights: Provide technical guidance to improve campaign performance, optimizing traffic sources, and delivering on key metrics like eCPM, CTR, and ROI.
• Performance Optimization: Work closely with partners to optimize traffic sources, ensuring high-quality leads and conversions. Focus on eCPM, CTR, and ROI metrics to maximize partner performance.
• Client Expectations: Clearly understand and manage client expectations, ensuring performance aligns with their objectives.
• Programmatic Strategy: Develop and execute programmatic marketing strategies, including bidding strategies, inventory management, and real-time optimizations using oRTB protocols.
• Reporting & KPI Tracking: Deliver regular performance reports, focusing on key performance indicators (KPIs) such as conversion rates, revenue per user, and return on ad spend (ROAS).

Qualifications:

• Strong background in programmatic advertising, DSP, affiliate marketing and performance marketing for Mobile applications
• Experience in managing partnerships and campaigns in China, Europe, and SEA markets.
• Proficiency in delivering technical insights to optimize campaign performance.
• Demonstrated ability to drive revenue growth through client-specific strategies.
• Excellent communication and client relationship management skills.