Mobile Marketing Media Buyer

Job Description

We are seeking a highly skilled Programmatic Media Buyer with extensive experience in mobile performance marketing. The ideal candidate will have hands-on experience with OEM platforms and DSPs such as InMobi, Kayzen, Chartboost, AdColony, Zoomd, etc. The candidate will be responsible for managing and optimizing programmatic campaigns to achieve the highest ROAS.

Experience Required : 3+ years

Roles & Responsibilities

• Manage and optimize programmatic media buying for mobile applications across various DSP platforms including Liftoff, AppLovin, InMobi, Kayzen, Zoomd, etc.
• Develop and execute user acquisition strategies to achieve client goals and maximize ROAS.
• Leverage OEM platforms to drive high-quality traffic and enhance campaign performance.
• Analyze and interpret campaign data to make informed decisions on budget allocation, targeting, and optimization.
• Identify and test new traffic sources and ad formats to continuously improve campaign performance.
• Collaborate with the internal team to align campaign strategies with overall marketing objectives.
• Monitor and report on campaign performance, providing actionable insights and recommendations to clients and stakeholders.
• Ensure all campaigns comply with industry standards and best practices.
• Stay updated on the latest trends and technologies in programmatic advertising and mobile performance marketing.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Minimum of 3-5 years of experience in programmatic media buying, specifically for mobile performance marketing.
• Proven track record of achieving positive ROAS through programmatic platforms.
• Hands-on experience with DSPs such as InMobi, Kayzen, Zoomd, and OEM platforms.
• Strong analytical skills and ability to interpret complex data sets.
• Excellent understanding of mobile app user acquisition and performance metrics. Proficient in campaign management and optimization techniques.
• Strong communication and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience in mobile performance marketing for niche sectors like Hypercasual & casual gaming, gambling, finance, VPN, and shopping apps.
• Familiarity with fraud detection tools and techniques to ensure traffic quality.