Interstitial ads are full-screen, interactive ads that cover the user interface of your host site or application. These ads appear in-between content, meaning they are placed at natural breaks or transition points, e.g. B. between activities or game levels. – Reach differentiates them from other ad types like pop-up, native and banner ads.

There are several types of interstitial ads, including:

  1. Display ads: These are static ads that display a message or image and may include a call-to-action (CTA) button.
  2. Video ads: These are interactive ads that display a video, often with a CTA button at the end.
  3. Pop-up ads: These are ads that appear in a new window or tab, usually when a user clicks on a specific link or button.
  4. Expandable ads: These are ads that expand to display more content when a user interacts with them, such as clicking on a CTA button.

Here are some best practices for using interstitial ads:

  1. Make sure the ad is relevant: Interstitial ads should be targeted to the specific interests of the audience, rather than being generic or unrelated to the content on the site or app.
  2. Keep it simple: Interstitial ads should be easy to understand and should not contain too much text or complex graphics.
  3. Use a clear call-to-action: The ad should include a clear CTA button or link that encourages users to take action, such as visiting a website or downloading an app.
  4. Use appropriate timing: Interstitial ads should not appear immediately after a user clicks on a link or button, as this can be disruptive. Instead, they should be displayed after a user has had a chance to view the content.
  5. Respect users’ privacy: Interstitial ads should not collect personal data without the user’s consent and should comply with privacy laws and regulations.

By following these best practices, businesses can effectively use interstitial ads to promote their products or services while still providing a positive user experience.